The Technological Giants Conquer Audiovisual. The Case of Amazon Prime Video
Abstract
GAFAM technology groups stand out for their relevance, presence, and increasing influence in different sectors, including the audiovisual industry. We highlight the case of Amazon, as it is not only consolidating its position within the media ecosystem through the Amazon Prime Video —APV— platform, but has also taken an unprecedented step among GAFAMs, with the purchase of Metro Goldwyn Mayer in May 2021. The main objective of this research is to carry out a detailed study of the APV case, taking into account the particularity of Amazon as an ecosystemic technology group. To this end, we will analyze the evolution of the group, its features and areas of action. From there, the impact of APV on the audiovisual streaming sector is studied. The case study is adopted as a qualitative research technique to explain, through various sources, the Amazon phenomenon and its incursion into audiovisual streaming.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Área Abierta. Revista de comunicación audiovisul y publicitaria is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
