The role of the Cost controller in advertising audiovisual productions in Spain during the period of economic crisis (2008-2016)
Abstract
The present investigation analyzes the role of the Cost controller in the processes of audiovisual advertising production in Spain during the economic crisis of 2008. The study focuses on observing whether in recent years the advertising companies have been increasing the use of Cost controller services or not, and with what objective. It also examines their role in the process, their training and the retribution alternatives. The study is conducted through twenty-three in-depth interviews with professionals of the industry: advertisers, consultants, agencies, producers and post-producers. These professionals themselves will detail the work of the Cost controller, and the advantages and disadvantages of their work. All this is done with the intention of improving production processes and therefore the quality of audiovisual advertising productions.
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