The Radio Skit in Spain. Traditional Narrative and Audience Participation

Abstract

This article focuses on the results of an analysis conducted on more than one hundred radio skits in order to draw some conclusions about the evolution of this format and its current role in radio communication. For this purpose, we have selected specific documentation of two of the major national radio broadcasters and a platform podcast. The main points of this work are to define the skit radio structure, its evolution, and trends understanding the social context to establish some communication functional keys. Quantitative methodologies for the classification of the levels and descriptive methodologies based on textual analysis to define their narratives keys were used. The study focuses on the critical relationship between the content of the skit and the reality described in it. According to the results, new ways of approaching to the values of the audience through the radio skit are detected, by forcing the traditional formula of closed characters and defined dialogs and replacing the formula for the open script, in which the humorist poses an unusual situation and favors its unpredictable and in many cases extreme evolution. The relationship between skits using the public image of celebrities from political life is analyzed, which allude to celebrities from other fields and focusing on the description of social stereotypes to finally assess critical aspects of reality in each it is proposed.