Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!

  • Anne Holappa Phd student, digital culture, University of Turku
Palabras clave: Finland, online dating, cultural model theory, heterosexual relationship

Resumen

The world has become thoroughly mediated. Dating ads are cultural representations for negotiations of shared cultural models and evident personal meanings given to hetero-relationship. There is shared knowledge about how to act in online dating sites. This has an influence on the ways average Finnish people describe the idea of desirable relationship in online dating ads. The study contained 943 Finnish heterosexual online dating ads collected in 2012. The site was chosen because dating ads here were semi-structured. Besides the structured form there was also an open space for free expression which could be utilized for making the impression. The data was analyzed using theoretically informed close readings; thematic analysis, intertextual reading and reflexive reading. The main results of how Finnish people represent the desirable grounds for relationship in online dating ads could be categorized under three main themes: first, the quotations from other media situations (intertextual source); second, the expressions referring to Finnish ethnicity and values; and third, the religious reference. Representation was mostly textual. The analysis revealed lack of digital possibilities in presentations of oneself or relationship in online environment.

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Editora: 
Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas

Biografía del autor/a

Anne Holappa, Phd student, digital culture, University of Turku
Author has her background education in Cultural Anthropology (Master of Arts, 1998). Since 2011 she has been Phd student in University of Turku majoring in digital culture.

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Métricas

Publicado
2012-05-09
Cómo citar
Holappa A. (2012). Emotions in digital context: Finnish way of saying Pick me; we could make a good couple!. Teknokultura. Revista de Cultura Digital y Movimientos Sociales, 9(1), 73-84. https://revistas.ucm.es/index.php/TEKN/article/view/48220
Número
Vol. 9 Núm. 1 (2012): Más allá de miedos y esperanzas
Sección
Karpeta

Licencia

La revista Teknokultura, para fomentar el intercambio global del conocimiento, facilita el acceso sin restricciones a sus contenidos desde el momento de su publicación en la presente edición electrónica, y por eso es una revista de acceso abierto. Los originales publicados en esta revista son propiedad de la Universidad Complutense de Madrid y es obligatorio citar su procedencia en cualquier reproducción total o parcial. Todos los contenidos se distribuyen bajo una licencia de uso y distribución Creative Commons Reconocimiento 4.0 (CC BY 4.0). Esta circunstancia ha de hacerse constar expresamente de esta forma cuando sea necesario. Puede consultar la versión informativa y el texto legal de la licencia.