Creativity in times of complexity

Keywords: adaptative behavior, artificial intelligence, collective intelligence, distributed cognition

Abstract

The scope of the transversal influence of creativity in all areas of activity of individuals and groups as a form of complex adaptive behavior is essential in these VUCA times ((Volatility, Uncertainty, Complexity, and Ambiguity). In the Digital Design and Culture Meetings (EDCD), all undertaken actions were influenced by a current of transverse creativity. This mode of stigmergic interaction, of distributed cognition, shapes a dynamic which leads from individual thought to a collective action, so it assembles a global behavior, a certain “swarm logic” in which local interactions between agents lead to the emergence of complex global behavior. This text explores creativity as a systemic phenomenon in the interactions that foster the generation of affordances that facilitate co-creative work and bring together transformative heuristics. The text also prospectively explores these aspects in the interactions between creativity and artificial intelligence.

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Author Biography

Luis Conde Arranz, Escuela de la Escuela Superior de Diseño de Madrid (ESDM)

Doctor en Creatividad Aplicada a la Didáctica por la Universidad Complutense de Madrid, con una amplia formación en Bellas Artes, Restauración y Conservación de Obras de Arte. Actualmente, es Coordinador del Máster en Diseño Interactivo en la Escuela Superior de Diseño de Madrid (ESDM), donde también imparte clases de Proyectos de Diseño y Creatividad Aplicada. Es consultor certificado en Creative Problem Solving (CPS) por la Buffalo State University of New York y posee diversos títulos en diseño gráfico, artes y tecnologías aplicadas a la comunicación. Su experiencia académica y profesional abarca dirección de arte, realización publicitaria y consolidación de empresas creativas.

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Published
2025-01-13
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How to Cite
Conde Arranz L. (2025). Creativity in times of complexity. Teknokultura. Journal of Digital Culture and Social Movements, 22(1), 33-40. https://doi.org/10.5209/tekn.95082