The teaching guides of the faculties of Communication in Spain: a teaching practice lacking in a gender perspective

DOI: https://doi.org/10.5209/rced.76308
Keywords: gender perspective, Professors, university, teaching guides

Abstract

Research on the introduction of the gender perspective in higher education -specifically in the field of Communication degrees in Spain- is scarce, considering the crucial role of media content in promoting gender stereotypes in society. Currently, the adoption of this perspective at the university teaching is a requirement from the European Higher Education Area, the Spanish university policies, and the Spanish government legal framework. The objective of this paper is to study, through the technique of quantitative content analysis, the presence and expression of the gender perspective in the teaching guides of the Audio-visual Communication, Journalism and Advertising degrees from 6 Spanish universities. The sample of the study consisted of 812 teaching guides from the 2018-2019 and 2019-2020 courses. The results indicate that in 2 out of 8 teaching guides, gender perspective features-related are included mainly concentrated in subjects specialized in gender, so their scope is not transversal to the teaching plan of the degrees. In addition, women are underrepresented as references in the bibliographies, and it is mostly the female professors who intend to correct this bias. We concluded that the teaching guides analysed lack a gender perspective. The results of this research are expected to contribute to raising awareness of the need to include it transversally in the teaching plans of Spanish university degrees.

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Author Biographies

Luisa Martínez-García, Universidad Autónoma de Barcelona

Luisa Martínez-García is a PhD in Audiovisual Communication and Advertising and Master in Theory and Practice of Creative Documentary, both degrees obtained at the Autonomous University of Barcelona. She is an associate professor in the Department of Audiovisual Communication and Advertising at the Autonomous University of Barcelona. She is a collaborator of the Institute of Communication (UAB). In addition, she is a collaborating professor in the Master of Social Media of the Open University of Catalonia and tutor of a bachelor thesis at the Tecnocampus.

The current lines of research are: disinformation, post-truth, digital communication, social networks and gender.

Iliana Ferrer, Autonomous University of Barcelona

Iliana Ferrer is a Social Communicator and Journalist specialized in media management and production (Universidad del Norte, 2003) and holds a Ph.D. in Audiovisual Communication (Autonomous University of Barcelona, 2012).  She has pursued studies in Marketing and Communication, and Social Media Marketing, education that has been complemented with her experience in the field of audiovisual production, corporate communication, teaching, and research. Currently she is a postdoctoral researcher at Pompeu Fabra University. She also has been a postdoctoral scholar at the Autonomous University of Barcelona (2012-14), and a visiting scholar at the Center for the Study of Latino Media and Markets (Texas State University, 2013), and at the Research Center in Communication and Information, (Institute of Technology and Higher Studies, México, 2011 and 2012). She conducts research in the field of newscast, social media, gender and social robots implementation.

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Published
2022-03-14
How to Cite
Martínez-García L. y Ferrer I. (2022). The teaching guides of the faculties of Communication in Spain: a teaching practice lacking in a gender perspective. Revista Complutense de Educación, 33(3), 565-575. https://doi.org/10.5209/rced.76308
Issue
Vol. 33 No. 3 (2022)
Section
Articles

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