Carbonated Drinks, Bottled Water and Advertising. The Persuasive Communication Applied to Drinking Water
Abstract
The present work describes and establishes what were the main arguments used in local persuasive advertising campaigns in Bogotá between the periods from 1910 to 2010, around the consumption of carbonated drinks that influenced and encouraged the consumption of water in the bottle presentation. For this purpose, the social, cultural and advertising factors that marked the changes in the consumption of tap water, initially seen as a public resource, are illustrated in a timeline until they reach their preferred consumption in the bottle accepted as an exchange product commercial.
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