The cinematographic tráiler in Cecil B. DeMille and Ridley Scott.

  • María Lois Campos Universidad Complutense de Madrid.
DOI: https://doi.org/10.5209/PEPU.60922
Keywords: Cinematographic Trailer, Audiovisual Advertising, Household Name, Cecil B. DeMille, Ridley Scott.

Abstract

The object of study of this work is to analyze two tráilers of two films whose central personage is Moses: The Ten Commandments, (Los Diez Mandamientos, Cecil B. DeMille, 1956) and Exodus: Gods and Kings (Exodus: Dioses y Reyes, Ridley Scott, 2014). The half century that separates both productions is noted in the contents of these promotional works. It is necessary to understand the social and technological change that is produced and how they affect the knowledge and projection of the contents elaborated.

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Published
2018-07-16
How to Cite
Campos M. L. (2018). The cinematographic tráiler in Cecil B. DeMille and Ridley Scott. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 12, 75-89. https://doi.org/10.5209/PEPU.60922
Issue
Vol. 12 (2018)
Section
Articles

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