Towards a model for the analysis of advertising
Abstract
Semiotics is the discipline that has produced the greater amount of tools to explain the meanings of advertising messages. Therefore, this article adopt an interdisciplinary perspective, but, in particular, presents the most important works about the semiotic analysis of advertising and a new model that descends from the semiotic studies developed in the past years. This model has been specifically created to explain advertising messages and in this article it’s also applied to the well-known case of Panzani that Roland Barthes contended in the Sixties.
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