Teaching of event management in the European Higher Education Area: comparative analysis of the curriculum

Abstract

The study of protocol research and event management has only just recently been introduced in the Spanish University context. In fact, it is currently offered in only five universities. However, it is a field that has a long university tradition in Europe and the rest of the world. With the intention of finding similarities and differences between all university programs in Europe, this article assess the current situation of these studies in the European Higher Education Context in order to be able to offer optimal results to carry out the last phase of the research, which aims to provide an improvement in the development of programs in the university context, as part of this subject area. An explorative and descriptive research, which attempts to describe and present a new discipline scarcely studied so far, has been conducted. The method of choice was triangulation (a combination of the qualitative and quantitative methodology) following the methodological reasoning established by R.D. Wimmer and J.R. Dominick (1996: 51).