Politainment programmes management on Twitter: strategies and social answer
Abstract
Since the end of the 20th century, politainment (conjunction of political information and entertainment) has intensified in the media, especially on television. Simultaneously, in a context of media convergence, social networks have transformed the behavior of viewers, so that there is more and more a social audience that shares, comments and generates content on the social network sites. This research describes the work carried out by community managers of politainment programs on Twitter to check to what extent their routines favor this phenomenon, and also examines the response of prosumers. Conclusions highlight that several of the criteria applied by community managers when tweeting are linked to political infotainment, specially controversy and humor. Social audience also participates in the phenomenon by broadcasting critical content, often aggressive and highly polarized, which helps to simplify and exaggerate the message.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
