Spanish Infohumor and audience expectations
Participant Observation and spectators discussion groups in the television format El Intermedio
Abstract
El Intermedio (laSexta, 2008) is the most representative infohumor program in the Spanish television. Social networks, as well as cross-platform consumption, have increased viewer engagement with these hybrid formulas for participatory purposes. As a result of this study, we set out to see whether this perception of bidirectionality produced by some Spanish infotainment programs with their audiences is true, or if, in fact, there are certain inconsistencies that can debunk this concept for formats such as El Intermedio. To find out, we made a participant observation in its work place, executing a total of fourteen interviews. The details observed, as well as the testimonies collected, were contrasted with perceptions drawn from previous discussion groups with audiences. The results revealed that El Intermedio is much more serious than spectators estimate and that the casual style employed produces a faked expectation of greater opportunities for interaction.
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