Textual and oral structure of public discourse

Abstract

There are three high valued competences in the information age. First, the search, selection and treatment of great amounts of information. Second, the writing of clear, concise and precise texts. And third, the exposition or oral defense of this information in a public discourse. Traditionally, journalism studies have dealt with these competences separately. However, today’s, institutions and enterprises from very different spheres demand a professional profile capable of applying them to any type of information or topic and with very diverse purposes. A threelevel comprehensive model is proposed based on theories, concepts and specific studies on the piece of news, the oratory, rhetoric… and the communication field, in the past years. This model may contribute to direct researchers of scholars and be a training tool for professionals.