Shaping the children’s and youth audience for television in Spain (1958-1968)
Keywords:
children’s audience, youth audience, Spanish televisión, programming, francoism.
Abstract
The present work discusses how it was created the first children’s and youth audience in Televisión Española during its first years of broadcasting. In order to do this, the investigation studies all own production programs addressed to the younger audience, as well as their distribution by time slots and days of the week. It also studies the contents of these programs, which were viewed in order to assess its subject, message and objectives. It is concluded that the needs of a public television monopoly led to prioritize programs for the whole family, and children’s spaces were subordinated to this requirement. The goal was to entertain, especially the younger ones, without missing the opportunity to educate and indoctrinate religious and patriotic values.Downloads
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How to Cite
Paz Rebollo M. A. y Martínez Valerio L. (2014). Shaping the children’s and youth audience for television in Spain (1958-1968). Estudios sobre el Mensaje Periodístico, 20, 43-58. https://doi.org/10.5209/rev_ESMP.2014.v20.45090
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Articles
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