Understanding and Recall of Bad News Pictures by TV Viewers

  • Samia Bennaisa Pedriza Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42525
Keywords: bad news pictures, arousing visuals, textpicture correspondence, audiovisual information recall, audiovisual information comprehension

Abstract

A sixty participant survey reveals that learning and recall of information in bad news is directly related to the degree of textpicture correspondence as well as to the use of bumpers and recaps. Strong audiovisual redundancy in negative news not always fosters upper levels of recall and comprehension. News with lower textpicture correspondence reach higher ranks of recall and grasp when arousing visuals are used. TV viewers tend to recall and understand better verbal information shown before and after the release of bad news pictures.

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Published
2013-06-13
How to Cite
Bennaisa Pedriza S. (2013). Understanding and Recall of Bad News Pictures by TV Viewers. Estudios sobre el Mensaje Periodístico, 19(1), 331-346. https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42525
Issue
Vol. 19 No. 1 (2013)
Section
Research and Documents

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