The Visibility of the University of Vigo through its Digital Journal
Keywords:
institutional communication, university, digital diary
Abstract
Vigo´s University usually transfers its knowledge to society, but it is necessary that informs its internal and daily activities. Since 1998 the University has a press department which takes care of the digital diary named duvi.uvigo.es. The web diary renews its daily information of its 3 campusses, which are Vigo, Pontevedra and Ourense. The aim of this study is to analyze the University´s digital diary´s roll and how it helps to project the activity of same in its environment. Thanks to its daily renews and communication strategy, duvi.uvigo.es accomplishes that the University´s image becomes visible in the local press, for example through scientific, institutional and academic data.Downloads
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Published
2013-05-08
How to Cite
Feijóo Fernández B. (2013). The Visibility of the University of Vigo through its Digital Journal. Estudios sobre el Mensaje Periodístico, 19, 159-167. https://doi.org/10.5209/rev_ESMP.2013.v19.42021
Section
Articles
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