Towards a holistic view of tourism discourse
Abstract
This introduction advocates a holistic view of tourism communication, based on the principles underlying “linguistic ecology”, as proposed by Einar Haugen (1972). Specifically, it focuses on the intimate correlation between the language of tourism and the sociological and psychological environment in which tourist messages are expressed and conveyed. Following Mark Garner (2005), starting from the four common features of any ecological thought (holistic, dynamic, interactive and situated), we highlight some significant perspectives from which the tourist space and the tourist/traveller’s identity are constructed discursively, i.e., the ideological and socio-economic, the cognitive-emotional or the digital outlooks.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Círculo de Lingüística Aplicada a la Comunicación is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
