Religious communication on Instagram: an exploratory study of its discursive strategies

Keywords: multimodal discourse, religion, social networks, discursive strategies

Abstract

The purpose of this article is to explore the dominant discursive strategies in the posts made by @franciscus and @mossenvoro during the last two important religious festivities in the Catholic creed and the most recognized by the civilian population (Christmas 2023 and Easter 2024). In an increasingly connected world, social media plays a crucial role in the creation of religious narratives, the dissemination of spiritual messages and the building of online faith communities. Aware of this context, Benedict XVI in 2010 already encouraged priests to engage in the digital world to promote dialogue and catechesis, hence the growth of religious profiles on social networks. Despite this reality, there are few studies that examine these digital texts from the field of Communication and Discourse Analysis.

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Published
2025-11-14
How to Cite
Álvarez-Rosa C. V. (2025). Religious communication on Instagram: an exploratory study of its discursive strategies. Círculo de Lingüística Aplicada a la Comunicación, 104, 65-88. https://doi.org/10.5209/clac.105206