Intermedial participatory culture: ludification and gamification for sustainable development

DOI: https://doi.org/10.5209/aris.92679
Keywords: climate crisis, game-based participation, intermediality, public engagement, serious games
Agencies: Ministero dell’Università e della Ricerca, Progetto MIUR Dipartimenti di Eccellenza

Abstract

The research approaches civic engagement from the perspective of Intermedial Studies, shedding light on different strategies of ‘mediation’, the way people engage in civic practices and shape the public sphere in postdigital culture. The paper explores the evolution of civic webs, living labs, forms of meaningful play in ludified transmedia practices, and serious videogames as diverse media that can address the intersection of civic engagement and sustainable development. A focal point of the research is the role of intermedial participatory strategies to promote a sociocultural scenario sensitive towards United Nations' Sustainable Development Goals (SDGs) related to urban planning, smart cities, and environmental issues. Building upon this starting point, the study extends to the transformative realms of transmedia storytelling and the difference between ludification and gamification, elucidating the main role of game-based public participation to fostering community engagement and eco-digital literacy. The paper supports the empowering potential of multiplatform, co-creative and experimental environments in advancing communal pursuits of sustainable goals in interconnected and offline contexts for sociocultural innovation.

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Author Biographies

Carolina Fernández-Castrillo, Universidad Carlos III de Madrid (TECMERIN)

Carolina Fernández-Castrillo is Associate Professor in Transmedia Literacy & Cyberculture at Universidad Carlos III de Madrid –previously at NYU-Madrid, Madrid Open University, and IE University–, and the driving expert of Media Archaeology at the research group TECMERIN. She obtained European PhD magna cum laude at Universidad Complutense de Madrid and Sapienza Università di Roma. Her contribution to Intermedial Studies was recognized with the Extraordinary Doctorate Award and the Excellence Mention from Real Colegio Complutense at Harvard University. She was a Visiting Fellow at Yale University, Bayreuth Universität, FAU Erlangen-Nürnberg, and Università Ca' Foscari Venezia. As an Associate Researcher at ZKM Center for Art and Media Karlsruhe, she developed her projects on Digital Innovation from the Institute of Visual Media. She is currently the coordinator of "Digital Communication and Culture" at the Asociación Española de Investigación de la Comunicación (AE-IC). She is involved in international editorial projects, seminars, and PhD programs at NYU, CityU of Hong Kong, Queen Mary University of London, and NOVA University Lisbon, among others. For her publications see https://researchportal.uc3m.es/display/inv46426 and www.carolinafcastrillo.com

Asunción López-Varela , Universidad Complutense de Madrid

Asunción López-Varela Azcárate is Associate Professor at the Department of English Studies, Universidad Complutense Madrid. Her research interests are Comparative Literature, Cultural Studies and Cognitive and Intermedial Semiotics. Since 2007, she coordinates of the research program “Studies on Intermediality and Intercultural Mediation” SIIM. Fulbright Visiting Scholarship at Harvard University, Comparative Literature in 2013, and visiting scholar in many universities all over the world. A proactive member of the profession, López-Varela is  Network Coordinator at New Directions in the Humanities and has served as Vice-Chair for the Marie Skłodowska-Curie European Postdoctoral Fellowships, Social Sciences and Humanities (SOC). López-Varela is also director of the course “Cross-cultural dialogue and Sustainability” funded by the Eurasia Foundation since 2017, and honorary member of the Poetry Award Committee of Beijing Literature and ArtNetwork. For López-Varela’s activities as editor and member of scientific committees in various academic journals, please see https://www.ucm.es/siim/asun-lopez-varela For her publications see https://www.ucm.es/siim/lopez-varela-publications

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Published
2024-10-01
How to Cite
Fernández-Castrillo C. . y López-Varela A. . (2024). Intermedial participatory culture: ludification and gamification for sustainable development. Arte, Individuo y Sociedad, 36(4), 779-788. https://doi.org/10.5209/aris.92679
Issue
Vol. 36 No. 4 (2024)
Section
Articles

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