Algorithmic visuality: a social approach to machine vision in the post-internet era

DOI: https://doi.org/10.5209/aris.74664
Keywords: Visuality, Artificial Intelligence, Machine Learning, Internet, Social Networks
Agencies: This research has been developed in the framework of the Cyberactivism, Digital Citizenship and New Urban Movements Project of the State Plan 2013-2016 Excellence - R&D Projects with Reference: CSO2016-78386-P of the Ministry of Economy and Competitiveness (Government of Spain).

Abstract

 Within the framework of visual studies, we observe a development of singular practices whose technological orientation is based on the innovation of artificial intelligence algorithms. In this context, the research seeks to reveal the emergence of a new interpretation of visuality, specifically, through the analysis of two main lines (whose relationship we try to show): on the one hand, artificial vision and its extension in posinternet universe of social networks and the web, where the image loses its symbolic meaning and its aesthetic dimension to be valued as information that changes the state of a system; and, on the other hand, the social knowledge of the virtual world through the use, attitude and human behavior with intelligent algorithms. Through the multidisciplinary bibliographic review, as the main method, the conclusions point to an important presence of a visuality dependent on intelligent machines, which provide a greater enrichment of the study of both human nature and social reality in the virtual environment.

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Author Biographies

Fernando R. Contreras-Medina, University of Seville

Fernando R. Contreras is Associate Professor of Cyberculture at the University of Seville. He holds a PhD in Philosophy, a PhD in Information Sciences and a Bachelor of Fine Arts (Design and Engraving). Director of advertising art. Expert in Industrial Design and Audiovisual Creation. Director of the Research Group in Technology, Documentation, Art and Communication of the Andalusian Research Program PAIDI (HUM868). Professor of the International Master's Degree in Communication & Hypermedia at the Université de Savoie - The Alps (France), where he teaches Cyberculture & Postmodern Art. His latest book is "El arte en la cibercultura" (Biblioteca Nueva, 2018). His lines of research are Visual Studies, Philosophy of Communication and Art, Cyberculture. 

Alba Marín, University of Savoie Mont Blanc

Professor Contractuelle of the Communication Hipermedia department, Faculty Lettres, Langues et Sciences Humaines of the Université Savoie Mont Blanc, previously hired as ATER (Attaché temporaire d'enseigmenet et de recherche) at the same university. D. in Communication with a double international degree from the University of Seville and the Communauté Universitaire Grenoble Alpes. Professor and researcher accredited as Maître de Conférences (section 71-Info.Com) by the Ministere de l'Enseignement Superieur, de la Recherche et de l'Innovation (France). She is currently a member of the research group EA-3706 Langages, Littératures, Sociétés. Études Transfrontalières et Internationales of L'Université Savoie Mont Blanc. She has obtained a doctoral grant in the framework of French-Spanish collaboration and the creation of European consortia, organized by the Conférence des Présidents d'Universités (CPU) and the Conferencia de Rectores de las Universidades Españolas (CRUE), funded by the Ministére français de l'Education nationale, de l'Enseignement supérieur et de la Recherche (MENESR) and the French Embassy in Spain. His research focuses on participatory communication, visual methods, digital audiovisual creation, interactive documentary and non-fiction works in virtual reality.

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Published
2022-01-13
How to Cite
Contreras-Medina F. R. y Marín A. (2022). Algorithmic visuality: a social approach to machine vision in the post-internet era. Arte, Individuo y Sociedad, 34(2), 627-647. https://doi.org/10.5209/aris.74664
Issue
Vol. 34 No. 2 (2022)
Section
Articles

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