Emerging approaches since design for theorization and creation of transmedia experiences. Approximation to meta-analysis of scientific publications

Abstract

The main objective of this document is to identify the existence of predominant and emerging approaches in the design of transmedia experiences, in order to contribute from different perspectives to the transmedia concept from the modes of involvement of audiences. The bibliometric analysis is done of a total of 559 articles consolidated from the literature search carried out in WoS on the ISI Web of Knowledge platform (Thomson Reuters) and SCImago Research Group (Scopus). For the observation window 2008-2019, the indicators are analyzed: diachronic productivity, author productivity, citations and content. In the results, an exponential growth of the publications is observed until its peak in 2016, as well as its subsequent stability; similarly, the creation of author networks for collaborative production and the achievement of common goals is evident; and a tendency to cite the conventional literature existing outside the sample documents is also identified. The conclusions establish the interest of the academic community for the design of transmedia experiences and the participation of audiences as content that is transversal to the sample and not as a central theme of study.