Evolutionary strategies of object-sign
Keywords:
Evolution, design, meme, semiotics, sign
Abstract
The present study examines the relationship between design and culture. The article focuses on discovering the mechanics through which a design remains or it is modified. By exploring the product of design, from a semiotic perspective and the evolutionary theory, this research tries to clarify the ways in which the design brings meanings; therefore, its role in the maintenance and revitalization of cultural identity is assessed. Starting from an inter- and trans-disciplinary perspective, a theoretical reflection and proposal is defined. The proposal is then validated through a case analysis driven Content Analysis and Multivariate Data Processing methodology. Finally, the accelerated transit of the objects of consumption in the contemporary society is analyzed.Downloads
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Published
2017-09-18
How to Cite
Tripaldi-Proaño A. M., Tripaldi-Proaño T. D., Tripaldi-Cappelletti P. y Arévalo-Peña D. (2017). Evolutionary strategies of object-sign. Arte, Individuo y Sociedad, 29(3), 619-635. https://doi.org/10.5209/ARIS.56215
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