Cinema and advertising. Intertextuality in Volkswägen campaings
Keywords:
advertising, cars, discourse, film, intertextuality, semiothic
Abstract
This article is a reflexion about cinema’s influence on commercial advertising, specifically the cinema on spots. And much timely, the research will be based on a particular case: this is the series of ads of Germany’s campaign based on Star Wars, for the Volkswägen brand, which include nexus to the saga directed by George Lucas. The main objective, then, is to prove, through the analysis of the discourse, that the above-mentioned intertextuality exists. Main characters, music, matters and slogan… are some of the keys that show that there is really a deliberate connection made by the creators of the spot.Downloads
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Published
2013-01-09
How to Cite
Jiménez Marín G. y Elías Zambrano R. (2013). Cinema and advertising. Intertextuality in Volkswägen campaings. Arte, Individuo y Sociedad, 25(1), 153-167. https://doi.org/10.5209/rev_ARIS.2013.v25.n1.41170
Section
Articles
License
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