Sports programs of the Spanish radio in the social network Facebook: space of promotion, place of meeting… ¿audience measurement?

  • Fco. Javier HERRERO GUTIÉRREZ
Keywords: Radio, Listener, Radio sport programs, Social networks, Facebook

Abstract

The link between the social networks and the mass media is increasing everyday. Investigations about this new social reality begin to arise, with the advantage that these studies have multiple derivations. In this article, one of these derivations about this phenomenon is studied. Concretely, the original is about the usefulness that the social network Facebook can have in the main sport programs of the Spanish radio in a research done between May and April, 2010.

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Published
2011-03-28
How to Cite
HERRERO GUTIÉRREZ F. J. (2011). Sports programs of the Spanish radio in the social network Facebook: space of promotion, place of meeting… ¿audience measurement?. Área Abierta. Revista de comunicación audiovisual y publicitaria, 28, 3-3. https://revistas.ucm.es/index.php/ARAB/article/view/ARAB1111130003A
Section
Articles