Publicidad en radio: Publicidad, sí, pero no radiofónica
Abstract
The constant demand from several sectors to initiate a renovation of radio advertising, characterized in Spain by its low quality, continues without receiving an answer. The radio, in spite of its advantages as advertising medium, stays like support of poor contents that do not consider the characteristics of the invisible medium and don’t make an effort in using the resources that radio offers. Radio advertising is advertising, but not radio. For this reason, in the following pages a reflection is proposed about the problems detected in an attempt to find possible solutions that surpass the present situation of radio advertising.Downloads
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
