De la paleo a la neotv a través de la autopromoción y la identidad televisiva: El caso de TVG
Abstract
El mes de septiembre es el escaparate de los canales televisivos para exhibir los refuerzos, cambios o mantenimientos y consolidación de las estrategias programáticas de búsqueda de fidelización y aumento de la cuota de pantalla. La batalla por ganarse la atención del poderoso “amo del mando a distancia” se libra a lo largo del día.Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Área Abierta. Revista de comunicación audiovisul y publicitaria is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
