Aplicaciones de internet en la estrategia empresarial
Abstract
El principal reto al cual se enfrentan las empresas españolas es la gestión de las relaciones con los clientes. No cabe duda que en los últimos años los procesos de gestión de clientes (Customer Relationship Management) han atraído de forma sistemática la atención de los directivos de las empresas españolas.Downloads
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
