Big Data: Crisis and New Approaches in the Comunication Flows of the Fouth Industrial Revolution

Abstract

The article tries to establish some general notions about the application of big data to various fields that interact with the discipline of communication in the context of the fourth industrial revolution in which we are immersed, so that we can glimpse lines of research necessary for both professional practice as a researcher. Our task in this article is to limit this issue among the multitude of applications and problems that arise and start the formulation of hypotheses on the current scene. We focus on the description and study of cases related to big data and its application to data journalism and electoral marketing, to glimpse the changes and lines of continuity with trends that had developed in the last century. Finally, we understand the need for an interdisciplinary approach, more essential than in previous periods, in addition to the pressure to acquire new knowledge and new professional practices.