Clip Author. Auteur Theory and Its Application in Music Video’s Style

Abstract

Auteur theory defends the director figure as a creative centre and as the core of the film process. This concept is established in the history of cinema since the fifties by the movement of the Nouvelle Vague and thex. This cinematographic phenomenon adapts to music video’s characteristics creating the auteur music video theory. In these music videos manifests director’s style at detriment to other factors of aesthetic creation as the singer or musical theme of base. This article arise the features of this theory extrapolated to music video and shows similarities and influences between film and music video in style and artistic personality. The proposed objectives are the application of the concepts of author and style to the music video, and, specifically, the creation and implementation of author category in music video to improve the study of this format. The methodology is based on the objective description and exposure of film theory and the characteristics of the music video, and subsequent extrapolation and comparison between the two audiovisual productions. As conclusion, is obtained the relationship of the notions of author and style with the features of the music video made by directors that reflect their artistic personalities in these creations combining images and music with a great spectacular and experimentation. Similarly, it is to value the clip of the director of a comparable way to the prestige of the film director, being as the autor’s music video shows the choices of techniques and artistic options by the clip director.