Linguistics-semiotic Analysis. Identity Brand: Utopian Value
Abstract
Of a Linguistic point of view, the proper names there aren´t meaning because his characteristic is the signifier absence without conceptual value. Present work´s objective is proved in advertising the proper noun means, is a sign. For this, our methodology is the two Movistar brand´s advertising commercial analysis that comes us to the conclusion to the brand is a sign with identity and meaning.
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