Presence of the theatre in the Spanish media as a means of promoting
Abstract
The theatre maintains a stable public in an age of continuous technological advances in audiovisual entertainment. This article discusses the presence of the different forms of theatre in the media (radio, press and television), because they are the main disseminators of the world of performing arts among the general public. Our research shows that, despite not enjoying a majority influx into the auditoriums, the theatre retains a prestige that has led some experts to talk about "cultural leadership". However, it is a fact that has become a secondary role in the daily schedule of the general media, which might suggest a lesser importance in Public Opinion. Surveys show the opposite: the number of viewers rises, while still dealing with a public less numerous than the audience for television and film, despite the actual economic crisis. In this research, conducted with data collected between 1999 and 2009, we analyze the real impact of Public Opinion in the Spanish media.Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Área Abierta. Revista de comunicación audiovisul y publicitaria is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
