Childhood: A new target of neoliberal feminism? An analysis of Good night stories for rebel girls
Abstract
The central objective of this work is to address the construction of neoliberal subjectivities in childhood through an analysis of Goodnight Stories for Rebel Girls line, known for its great sales success in different parts of the world, the aim is to discern what discourses related to feminism are disseminated through these works, and how these intersect with neoliberal discourses. Thus, three main tasks will be carried out. First, identify the models of “femininity” and “feminism” that are exposed in the works (and how they interrelate with each other). Secondly, identify those concepts from neoliberal language present in the works. Thirdly and finally, address the prescriptive nature of the premises that are launched in them and how these respond to the self-techniques of neoliberal logic.
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