The Photoelicitation: A Research Technique for Linguistic Reflexivity and Meaning Construction
Abstract
The integration of photography as a tool in communication and social research expands the understanding of complex social relations, production, consumption, power, and knowledge. By going beyond the visible codes in images, power structures between cultures and their relationship with history are revealed. The study focuses on linguistic analysis applied to historical images in online archives, using photo-elicitation to explore individual perceptions. It meticulously examines words associated with these images, analyzing how linguistic labels influence their interpretation and construction of historical meaning. The research centers on the historical situation in Spain during the Civil War, specifically around wine as a daily element. It combines anthropology, visual historiography, text linguistics and food semiotics to comprehend historical memory. It analyzes linguistic choices, categories, and technological impact on the interpretation of historical images, exploring digital analytic categories and individual and institutional linguistic agency. Photo-elicitation and the collection of public images facilitate the ethnographic research, creating a specific framework in the chronotope of the Spanish Civil War to analyze the materiality of wine in a context of war and hunger.
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