Linguistic strategies for the construction and dissemination of corporate identity and image: an approach through public business communication corpus
Abstract
The aim of this paper is to analyse the linguistic strategies used in public business communication by means of two corpora of texts issued by two relevant Spanish companies that are accessible through their website or other digital media, combining computational and psycholinguistic perspectives. Regarding the former, we have subjected these texts to automated processing in order to gather absolute and relative frequency data, with the purpose of addressing the main selection and combination lexical mechanisms. According to the second view, we will focus on the correlation of the data obtained with the neurocognitive processes involved in linguistic production, and on their productivity in public communication.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Círculo de Lingüística Aplicada a la Comunicación is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
