Spanish advertising: is it monolingual?

  • Diana Esteba Ramos Universidad de Málaga
Keywords: Advertising language, Spanish, foreign languages, pragmatics

Abstract

Spanish advertising discourse is nowadays multilingual since, besides the Spanish language, some other foreign languages appear. This presence is related to certain connotative values given to the advertised products. With the aim of providing a first approach to the topic, the present work shows the way in which those languages are introduced in the advertising discourse and it also proposes a study of the reasons why this resource is used.

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Published
2013-04-22
How to Cite
Esteba Ramos D. (2013). Spanish advertising: is it monolingual?. Círculo de Lingüística Aplicada a la Comunicación, 41, 31-55. https://revistas.ucm.es/index.php/CLAC/article/view/41852
Issue
Vol. 41 (2010)
Section
Articles

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