Argumentation in medical specialized advertisements: the case of a radiological contrast media.
Keywords:
advertising, argumentation, medicine, radiology.
Abstract
This paper offers an argumentative approach from a linguistic point of view to a type of discourse: direct-to-doctor advertising discourse. A specific advertisement taken from a sanitary center is analyzed, showing its particular mechanisms aiming to persuade an expert addressee.Downloads
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Published
2013-04-19
How to Cite
Mendoza Puertas J. D. (2013). Argumentation in medical specialized advertisements: the case of a radiological contrast media. Círculo de Lingüística Aplicada a la Comunicación, 42, 22-59. https://revistas.ucm.es/index.php/CLAC/article/view/41843
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