Metáfora y tabú en anuncios en inglés entre 1920 y 1930

  • Gabriela Cruz Volio Universidad de Costa Rica
  • Sara Pacchiarotti Universidad de Costa Rica
DOI: https://doi.org/10.5209/rev_CLAC.2013.v53.41648
Keywords: systemic-functional grammar, structural metaphor, ontological metaphor, orientational metaphor.

Abstract

Metaphor and taboo in 1920-1930 advertisements in English. This article analyzes the lexico-grammar component and two dimensions of language (structure and system), as well as the use of structural, ontological and orientational metaphors in Kotex® advertisements in English in 1920-1930, applying Halliday´s systemic-functional grammar (2004) and Lakoff and Johnson’s (1980) approach to metaphors. A comparison is made between the metaphorical instantiation of the menstruation taboo in 1920-1930 and in modern times, showing that the conception has not been significantly altered.

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Published
2013-04-01
How to Cite
Cruz Volio G. y Pacchiarotti S. (2013). Metáfora y tabú en anuncios en inglés entre 1920 y 1930. Círculo de Lingüística Aplicada a la Comunicación, 53, 3-53. https://doi.org/10.5209/rev_CLAC.2013.v53.41648
Issue
Vol. 53 (2013)
Section
Articles

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