"The Inside Experience" and transmedia storytelling construction process. A Communication and Literary Theory approach

  • Mª Isabel Rodríguez Fidalgo Departamento de Historia Moderna, Contemporánea y de América, Periodismo y Comunicación, Área de Periodismo de la Facultad de Filosofía y Letras de la Universidad de Valladolid
  • Sara Molpereces Arnáiz Departamento de Literatura Española y Teoría de la Literatura y Literatura Comparada, Área de Teoría de la Literatura y Literatura Comparada, de la Facultad de Filosofía y Letras de la Universidad de Valladolid
DOI: https://doi.org/10.5209/rev_CIYC.2014.v19.43918
Keywords: Transmedia Storytelling, Literary Theory, communication, hybridisation, digital convergence.

Abstract

This paper deals with some of the most relevant results of our research on Narrative Storytelling theory. The main aims of this paper are to analyze the features that define this new model of successful storytelling in the digital convergence and to approach Narrative Storytelling’s original vision from a narrative perspective that will take into account basically the construction of the story, as it is the key element to distinguish between Narrative Storytelling and other kind of narratives supported by different media. Our standpoint is a qualitative approach applied to the analysis of a case study: the The Inside Experience project. From our point of view, our mixed methodology combining both Literary Theory and Communication Theory provides this analysis with a unique and different perspective.

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Published
2014-01-09
How to Cite
Rodríguez Fidalgo M. I. y Molpereces Arnáiz S. (2014). "The Inside Experience" and transmedia storytelling construction process. A Communication and Literary Theory approach. CIC. Cuadernos de Información y Comunicación, 19, 315-330. https://doi.org/10.5209/rev_CIYC.2014.v19.43918
Issue
Vol. 19 (2014): Narraciones transmedia y construcción de los asuntos públicos
Section
Monograph

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