Transmedia Storytelling in Spanish Fiction TV: Antena 3 Case Study
Keywords:
transmedia narrative, transmedia storytelling, crossmedia, multiplataform, user, fan, series, Twitter, Facebook, blog, videogame, app, novel, movie.
Abstract
The current article aims to get a closer look at the phenomenon that is the fictional expansion from TV series produced in Spain to the other cultural products that surround them. This study will focus on a TV station, Antena 3, and on four Spanish TV series produced for the aforementioned station: Compañeros, Los protegidos, El Barco, and Hispania. The primary objectives in this study are to confirm that transmedia storytelling is taking its first steps in Spain, to describe transmedia strategies in a TV station in some of its products, and to compare such strategies with those of other North American series. Finally, why this TV station was chosen will be justified during the analysis herein, and strengths and weaknesses of this decision will be discussed.Downloads
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Published
2014-01-09
How to Cite
Mayor Mayor F. (2014). Transmedia Storytelling in Spanish Fiction TV: Antena 3 Case Study. CIC. Cuadernos de Información y Comunicación, 19, 69-85. https://doi.org/10.5209/rev_CIYC.2014.v19.43904
Section
Monograph
License
In order to support the global exchange of knowledge, the journal CIC. Cuadernos de Información y Comunicación is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
