Corporate Volunteerism. A model of corporate responsibility for social development

Abstract

Corporate or business volunteerism is the best manifestation of the exercise of the social responsibility in the organizations when they want to implement its social action programs for the development. Free and voluntary collaboration of the employees of an organization, performing activities aimed at improving the welfare of other people or social groups must respond to a proper planning in order to optimize the effectiveness of their efforts. At the same time, volunteering is a key business for the improvement of relations between the company and its internal stakeholders, promoting integration, cohesion and motivation of its employees, and so it should be strategically designed to achieve these purposes.