Transmedia narratives and artivism, secret ingredients for inclusive scientific communication?

Abstract

This article includes practices that connect art, social innovation and knowledge transfer based on co-creation for inclusive scientific communication, understood as the joint creation of knowledge in dialogue between people from the world of science and citizens, without exclusions. Transmedia narratives and artivism in the field of scientific communication emerges as a response to the challenge of creating more accessible and inclusive access for audiences usually far from these areas of knowledge. Through various forms of artistic expression, complex scientific concepts can be attractively transmitted, focused on the global needs of citizens in a creative, stimulating and effective way. By combining socially committed artistic practices with the world of science and artistic education, the limitations of traditional scientific communication can be overcome and greater public participation in the exploration and understanding of scientific knowledge can be achieved. The inclusive dissemination of science finds on the Internet and social networks a fertile ground to grow and develop, being able to use the various online platforms to create and share content that addresses social problems and promotes the change of paradigms, generating a significant impact on the society.