Social transmedia storytelling from Hispanic American countries (2014- 2018)

DOI: https://doi.org/10.5209/aris.67561
Keywords: Transmedia storytelling, social communication, social transmedia storytelling, social change, multiplatform communication

Abstract

The research focuses on the analysis of the main characteristics of Social Transmedia Storytelling, those projects that use a transmedia strategy to achieve awareness of social change. This object of study has not been systematized so far from the academic point of view, unlike fiction or journalistic / documentary transmedia productions. We have compiled the set of transmedia narratives produced in the quinquennium 2014-2018 in the Hispanic-American sphere. Through content analysis, their main characteristics have been analysed according to authorship, topic, content, platform, public, interaction and monetization. The work concludes that these are vocational projects, not closed, in which the web, the documentary and the book stand out as the most important platforms. The predominant themes focus on gender equality (especially), the care of nature and animals and the integration of the different.

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Author Biography

Xosé López-García, Universidade de Santiago de Compostela

Catedrático de Periodismo en el Departamento de Ciencias de la Comunicación de la Universidad de Santiago de Compostela, doctor en Historia y periodista, coordina desde el año 1994 el grupo de investigación Novos Medios (GI-1641 NM), de la USC, que estudia el impacto de la tecnología en el periodismo y en los procesos comunicativos. Sus actuales líneas de investigación se centran en la cultura digital y el periodismo en los medios online. En los últimos años ha dirigido varios proyectos de investigación sobre los cambios y trasformaciones del periodismo y las nuevas narrativas digitales. En la actualidad es investigador principal del proyecto Cibermedios nativos digitales en España: formatos narrativos y estrategia móvil.

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Published
2021-01-07
How to Cite
Costa Sánchez C. y López-García X. (2021). Social transmedia storytelling from Hispanic American countries (2014- 2018). Arte, Individuo y Sociedad, 33(1), 237-257. https://doi.org/10.5209/aris.67561
Issue
Vol. 33 No. 1 (2021)
Section
Articles

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