Considerations on transmediality, interdiscursivity and communicational interactivity in the digital Book-art (Hyperbook-art)

Abstract

The consolidation of the use of digital technologies in art, as in any type of cultural expression in general, has resulted in many cases in a contemporary creative praxis characterized by the integration of different media in a confluent way, that is, a contemporary artistic production that is meant by the hybridation of ‘old’ and ‘new’ media, formats, languages and textualities. Jenkins called ‘cultural convergence’ to this liminal creative scenario based on transmediality. The aim of this article is to provide a theoretical-practical comparative approach of the transmedial and interdiscursive parameters of the digital Book-art (Hyperbook-art) considering its aptitudes as a phenomenon of communication highly interactive in the electronic art scene. The concepts transmediality and interdiscursivity are analyzed as ‘models’ of a method of study of the digital Book-art from semiotic postulates. Additionally, comparisons between these concepts and digital Books-art (Hyperbooks-art) are stablished in order to illustrate, identify and differentiate the varied creative strategies used in this type of works to articulate their discourse, and therefore in the contemporary artistic creation of similar precepts. Finally, it aims to offer tools for the analysis of works based on medial concurrence, new textualities and interactive communicative processes.