Big Data and in-game strategies to capitalize on the playable experience in video games: Star Wars Battlefront II case study.
Abstract
How can a video game fail at its release and subsequently become a success thanks to the information extracted from the experience and opinion of the gamers? Big data has been integrated interdisciplinary in the field of video games where the use of large amounts of data on gamers' games is present in the process of conceptualization and narrative development, as well as in marketing decisions and in the creation of new products and licenses. In this context, this research analyzes the use of big data in the video game Star Wars Battlefront II (EA DICE, 2017), including expansions, micropayments, free downloadable content, and strategic decisions affecting the multiplayer mode. The results allow us to reflect on how titles are optimized to meet the needs of users and their gaming experience, with the goal of extending the life of these digital entertainment products.
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