Animated Image, Jingle and Synchrony: An Audiovisual Combination for the Television Advertising Memory of the Sixties

DOI: https://doi.org/10.5209/arab.78212
Keywords: advertising, television, commercials, animation, Jingle

Abstract

Commercial advertising in the 1960s found with the irruption of television in our country the best medium for the promotion of brands through the synchronous use of the animated image and a sung musical theme, the jingle. Starting from this premise, through a methodology of musical analysis, the main objective of this article is to demonstrate how the use of both visual and sound elements were decisive for the target audience to easily remember the product that was being promoted on television.

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Author Biography

Rafael Ángel Rodríguez López, Universidad de Córdoba

Rafael Ángel Rodríguez López, Doctor -Cum Laude por unanimidad- en Patrimonio y profesor (PSI) de la Universidad de Córdoba, ha centrado su labor investigadora en el empleo conjunto de la imagen y la música como herramientas para la comunicación persuasiva, propaganda y publicidad, atendiendo así al análisis audiovisual de multitud de archivos cinematográficos y televisivos. A su vez, sigue especializándose en el ámbito de la comunicación audiovisual para adquirir nuevos recursos y técnicas de análisis con la finalidad de mejorar en su labor investigadora.

 

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Published
2022-02-09
How to Cite
Rodríguez López R. Á. (2022). Animated Image, Jingle and Synchrony: An Audiovisual Combination for the Television Advertising Memory of the Sixties. Área Abierta. Revista de comunicación audiovisual y publicitaria, 22(1), 31-45. https://doi.org/10.5209/arab.78212
Issue
Vol. 22 No. 1 (2022)
Section
Articles

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