The axiological method of Juan de Borja’s Empresas morales (1680)
Abstract
In this work, we investigate the method used by Juan de Borja to convince the readers of his doctrine. The author puts his rhetorical resources at the service of his Thomistic teleological moral evaluation system, to convince the reader of its importance. In Empresas Morales (1680), Borja proposes the reader to consider the value of earthly things in relation to the ultimate aim. We can see an important influence of Saint Thomas Aquinas’s theory of the sign in his work. According to that theory, emblems have a transcendent objective: to persuade the reader
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