Advertising in Newspapers Movement

  • Carlos de las Heras Pedrosa Universidad de Málaga
  • Carmen Jambrino Maldonado Universidad de Málaga
Keywords: Movement Press, advertising, journalism, journalism history, Franquismo

Abstract

From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the last stage; advertising gets to become the only apparent recourse for economic sustenance of the Movement Press.

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Published
2014-09-11
How to Cite
de las Heras Pedrosa C. y Jambrino Maldonado C. (2014). Advertising in Newspapers Movement. Historia y Comunicación Social, 19, 847-860. https://doi.org/10.5209/rev_HICS.2014.v19.46563