Back to the roots. Origins and consolidation of the Account Managment and Direction in advertising. The last step in the structuring process of the modern advertising agency model.
Keywords:
Account Direction, Account Management, modern advertisin, full service agency, modern advertising history.
Abstract
This article is about the construction process of the advertising industry in the early years especially interesting around the period between 1880 and 1920 in the USA). A summary historical view of the origins and consolidation of de Account Direction in Advertising in the modern advertising agency model. A look back at the roots of this advertising professional specialize.Downloads
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Published
2014-04-28
How to Cite
Solanas García I. (2014). Back to the roots. Origins and consolidation of the Account Managment and Direction in advertising. The last step in the structuring process of the modern advertising agency model. Historia y Comunicación Social, 19, 401-411. https://doi.org/10.5209/rev_HICS.2014.v19.45037
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