Live Communication: Events and visibility, key elements for the organizations
Keywords:
Live communication, visibility, events, tecnology, social networks.
Abstract
There is a growing desire of institutions to communicate through events as a way to directly access the audience, in a model that includes communication skills, marketing and event management. Joining these techniques is therefore a very current exercise for a live communication. In this paper we report a discussion of the use of current technology as a tool for the live communication, as long as it use in all phases of an event: preparation, event itself and post-event.Downloads
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Published
2014-04-28
How to Cite
Rodríguez Gómez A. A. (2014). Live Communication: Events and visibility, key elements for the organizations. Historia y Comunicación Social, 19, 167-179. https://doi.org/10.5209/rev_HICS.2014.v19.44949
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