New Technologies and Social Networks in Communication for Solidarity: analysis of an awareness campaign and petition on Twitter

  • Marta Isabel González Álvarez UNIR-Universidad Internacional de la Rioja
Keywords: Communication for Solidarity, New Technologies, Social Networks, Twitter, Awareness Campaign

Abstract

Campaigns and Social Awareness Report communicative practices are common in Third Sector and Social Sector, especially NGOs, who need to communicate social injustice and lack of development in order to promote changes in attitudes and people who put solution reported that reality. New technologies, Internet and since 2006, Social Networks, tools and instruments are essential for organizations to achieve the objectives of the Communication for Solidarity, in a way faster, economic, directly and effectively.

Downloads

Download data is not yet available.

Crossmark

Metrics

Published
2014-02-03
How to Cite
González Álvarez M. I. (2014). New Technologies and Social Networks in Communication for Solidarity: analysis of an awareness campaign and petition on Twitter. Historia y Comunicación Social, 18, 689-701. https://doi.org/10.5209/rev_HICS.2013.v18.44274